One of the main things property businesses thrive off is building trust with their customers.
So, developing a social media strategy in your property business’s marketing strategy this year is a must!
Over 42% of property owners in 2022 failed to use a social media strategy when trying to attract new customers.
Here at Baxter Marketing, we have provided the best tips for ensuring your property is booked up all year round:
Enticing Instagram Highlights
Highlights are the perfect way to add a cluster of pictures and stories to your profile. They are a handy tool when creating a good first impression on your Instagram account.
You are able to quickly explain your property in detail, plus you can add links to booking pages, and show off more of the property!
Drawing more eyes to booking sites
The key to a successful property business is customers eying your property on booking sites like Airbnb and VRBO.
Whether that’s creating an eye-catching listing, professional property photos or affordable pricing plus there are various reasons to attract visitors to your property.
This can easily be done on booking sites with the help of an Airbnb manager. Property owners are 81% more likely to be fully booked with the help of one. Source by HelloGuest.
Attracting new audiences
Recently, social media platforms like TikTok have gained huge amounts of popularity, with high algorithms targeted based on people’s interests.
It is said the app currently has 1 billion active users.
You can use the platform to target potential holiday-goers, expressing the key features of your property in short video form.
Building some credibility
Another platform that shouldn’t be left in the dark is LinkedIn. With over 835 million members and registered users, it can be a great way to build business accreditations.
You’ll find potential customers are so much more likely to reach out when discovering more professional details.