Differential Marketing provides social media and online reputation management services, help, advice and support in London and Surrey. Twitter, LinkedIn, Facebook, Google+, YouTube, Instagram, Pinterest and blogging are the most common social media channels for businesses.
Social media marketing can play a significant role at various stages in the customer journey, including; awareness, influence, and customer service. It also helps with your website SEO rankings.
People go on social media to be social, not sold to. Conversation, dialogue, engagement, sharing, discussing, networking and publishing are the key drivers.
However, anyone can do it, that’s part of the beauty, but also the beast.
Many companies surprisingly put their brands in the hands of a trainee or fresh graduate, spuriously tweeting, linking, liking and generally making noise on the internet. Whilst it is a good thing to get your message out there, what actually gets out there is another matter. Are you listening to what people say about you? How do you interact with your followers? Is there brand consistency? Is there a complaints procedure or crisis management plan in place?
What’s the resource effort-to-benefit ratio? Do you get business from it?
We help to cut through the noise and focus on the core values of your business and targeting, building the right strategy for you. We create social media policies and guidelines for your business to follow to ensure your reputation grows. We bring you up to speed with the latest developments, shortcuts and techniques, and insist social media monitoring software is in place (there are plenty of free ones out there).
Whilst we believe strongly in the power of social media, it should be considered as just another communication channel. We help integrate it into your wider marketing plans and strategy.
Social media marketing services
- Campaign management
- Client engagement and brand
- Content development
- Marketing communications
- Online reputation and crisis management
- Social media for SEO
- Social media management
- Social media marketing strategy and policy
- Social media monitoring, reporting and analysis
- Twitter, LinkedIn, Facebook, Google+, YouTube, Instagram, Pinterest, blogging and Wikipedia.
Social channels are a conduit to position your brand as an authority and thought leader. With social participation, you can soon build credibility, and loyalty, gain deeper engagement and have a wider sphere of influence. It can also form part of the hidden sales cycle and be a key lead generator.